"Community contribution by motivation for investment"

"AGL has invested over $3.1 million in the community during FY2015, with the greatest proportion of funds being classified as 'community investments'. The increase in 'commercial initiative' funding is predominatly due to sponsorship of the Melbourne Victory Football Club."

"Motivation for investment",FY2012,FY2013,FY2014,FY2015,FY2016
"Charitable donation","$858,753","$1,138,811","$454,209","$535,317","$200,782"
,38%,38%,19%,20%,6%
"Community investment","$406,778","$836,941","$1,094,857","$1,130,704","$1,561,361"
,18%,28%,45%,42%,49%
"Commercial initiative","$994,346","$991,276","$886,484","$1,038,397","$1,418,416"
,44%,34%,36%,38%,45%
"Total value of investment","$2,259,877","$2,967,000","$2,435,550","$2,704,419","$3,180,559"

Notes
"The motivation types are based on the London Benchmarking Group framework, and comprise:Charitable donation - If the contribution is made out of a sense of moral responsibility or in response to society's expectations.Community investment - If the contribution was made out of a belief that companies have a long-term interest in fostering a healthy community in which it operates. This is often considered enlightened self-interest.Commercial initiative - If the contribution is part of a program that is designed to provide direct benefits to the Company, including stronger brand image, increased profitability, reduced costs and improved customer loyalty."
"Charitable donation - If the contribution is made out of a sense of moral responsibility or in response to society's expectations."
"Community investment - If the contribution was made out of a belief that companies have a long-term interest in fostering a healthy community in which it operates. This is often considered enlightened self-interest."
"Commercial initiative - If the contribution is part of a program that is designed to provide direct benefits to the Company, including stronger brand image, increased profitability, reduced costs and improved customer loyalty."
"AGL is no longer a member of the London Benchmarking Group Australia, but continues to use a consistent methodology to determine community investment."
"Includes the AGL matched component only of donations raised through Employee Giving and fundraising events, not the donations given by employees."
"Values may not sum to total due to rounding."
"GRI Reference: NA"